What if the bowl could be better
ProPAWS is an independent, non-profit alliance bringing the whole pet food sector together to advance plant-forward nutrition. Better for pets, kinder to animals, and sustainable for the planet.
Come and mingle
Webinars and meetings to share knowledge and connect.
Event title
Why the bowl matters
Nearly one in ten animals farmed anywhere in the world ends up in a pet bowl. Our cats and dogs carry a real ecological footprint.
Six in ten dogs are now overweight, and much of today's pet food provides more animal protein than a cat or dog actually needs.
One in three pet guardians are ready for a plant-based bowl, if they believe it's good for their pet. ProPAWS brings science and industry together to show how it can be.
A better bowl for pets and the planet
ProPAWS accelerates the protein transition of the pet food industry through science and collaboration, towards a better bowl for pets and the planet.
ProPAWS is a reliable guide in new territory. We work optimistically and realistically: step by step, well-founded, and actionable.
- Optimally realistic – step by step, well-founded, and actionable.
- Professionally innovative – we know the trade and the sector.
- Reliable guide – direction, clarity, and stability.
- Enthusiastically connecting – this can only be achieved together.
- Independent – focus on knowledge and collaboration, not on brand promotion.
- Pragmatic – tools you can apply immediately.
Anyone can help ProPAWS reach its goals! You can:
- Follow and read our knowledge and updates
- Participate in conferences or meetings
- Share insights and experiences
- Help raise awareness
Additionally, businesses can:
- Contribute ideas regarding knowledge and practical questions
- Contribute to research or projects
- Share insights and experience within the network
Industry and government can:
- Join initiatives and collaborations
- Contribute ideas regarding policy, research, and practical questions
- Contribute to projects or knowledge development
- Invest in or support the movement
Competence
We encourage research and make knowledge widely applicable.
Community
We connect people and organizations that want to contribute to the protein transition in pet food.
Campaigns
We ensure that knowledge does not go stagnant, but is applied in practice, policy, and sector development.
Let's change what's in the bowl
ProPAWS is a registered stichting, so donations by Dutch supporters are tax-deductible. Every contribution moves the sector one bowl closer.
